Definition Of Marketing?
Blogging is fun, especially if it’s your passion. However, it’s important that you learn how to promote your blog, especially if you want to monetize it. Progress requires that you effectively implement great content marketing tactics in order to reach a wider audience.
So, how can you successfully promote your blog? well, first, let’s look at how you can promote content to your target audience
Promote Your Content to Your Target Audience
This is the first and most important step when it comes to promoting your blog. Content marketing requires that you understand your target audience.
Even though most bloggers know their niches, they really don’t know who they are making content for.
As a result, they end up creating tons of content in a specific niche without knowing who they are specifically targeting.
It should be noted that the process of knowing your target audience is gradual. That’s why you should first focus on promoting your blog to them.
How to Identify Your Target Audience
- Do you think that the people you are targeting will like your blog?
- What do you think they are likely to like?
- How can you produce even better content in the future?
- How can ensure that you attract more people in the future?
Having a clear overview of who you are creating your content for will help you to know the right audience to focus on.
Content Marketing Strategy
But what are some of the most effective ways to promote your blog?
Below is an overview of some of the most effective content marketing strategies:
- Social Media Marketing
There’s no doubt that social media has become a vital aspect of our lives. This is where most people spend their time while on the internet.
Social media has become an important tool for news delivery, networking, and even content marketing. So, it’s definitely one of the best places where you can promote your blog.
Marketing insights indicate that those entities that have a social presence are better at generating leads. This is because they are able to attract a new target audience.
Besides that, they are able to network and interact with your loyal fans.
Sharing your content on social media is absolutely the best way to get more visibility. This is consequentially important in increasing the number of shares, leads, and eventually traffic.
But you need to be strategic when using social platforms. While you need to grow your presence where it matters the most. However, you need to know how you should be sharing this content.
Don’t just post your content sporadically without a formula. There should be an effective content promotional strategy. Here’s how to create content for social media promotion.
Each blog content you create needs to be shared on a variety of platforms where you are likely to get the most engagement.
Every blog post content needs to have a customized social media graphic. This means that images should meet the specific requirements of every social media platform.
When promoting new content, you need to make sure that you aggressively share it. However, if you have old but high-performing content, you should still share it as well. The goal is to ensure that you get the most out of all your blog content.
If your blog is related to an influential person or renowned brand, make sure that you tag them. This will help to significantly improve your reach.
Engage with other social media users who engage with your content.
On your blog post, have an option that your loyal fans can use to share your content. Ensure that you display prominent share buttons for different social pages.
While you are doing all these, understand that it takes time to build a huge and strong social presence. That’s why you shouldn’t just be sharing links and posts of your content anyhow or daily.
It’s important to have a social media content calendar. This way, you will be able to create a wide variety of quality posts that result in better engagement rates.
Don’t forget that you need to have some goals as well. What size of traffic are you considering during the first three months? What happens if you fail to meet your goals?
Well, this means that you have to review how you share your content on social sites. Thereafter, you can always change the existing plans or modify them to gain more traffic.
How to choose your social media network sites
There are many social media sites at the moment. Times have changed and we now have new social platforms making significant contributions in the world of content creation and marketing.
As of late 2020, the most popular sites, ranked by the number of active users, include:
- Pinterest and
However, you need to know that you can only get good results if you find a few sites that are relevant to your niche. That’s what you need to concentrate on.
Social media demographics
Facebook: it has almost 2.5 billion active monthly users. Facebook is the number one platform used by adults. But generally, the youth make up most of its active users. Most people usually access it via mobile devices.
Instagram: it has almost a billion active users per month. The video and photo-sharing app is mainly used by youths with around 20% of the users being above the age of 50.
- Twitter: it’s ideally practical for personal use as well as business marketing. However, most brands normally use it for customer services. This is because it allows users to air their complaints in a real-time environment and get feedback quickly. Twitter has around 330 million active users per month with most users being under 50 years.
- LinkedIn: it’s a professional networking site that’s ideal for B2B type of social media marketing. Unlike other social sites, LinkedIn users are slightly older. Averagely, they are between 30 and 49 years. The site has around 300 million active users per month.
- Pinterest: this is a visual search engine that has been specifically designed for online shopping via social media. Pinterest has around 300 million active users per month. A greater chunk of its users is below the age of 50 years.
- YouTube: This site has almost 2 billion active monthly users. Definitely one of the top 2 social sites at the moment. Most people who use YouTube are between the ages of 15-35.
- TikTok: It’s currently one of the most popular social platforms for millennials and Gen Z. Its users are between the ages of 15 and 30 years. TikTok has been creating a lot of buzzes and it’s now the fastest-growing social site globally with more than 800 million monthly users.
Content Marketing Plan Examples:
How to Use Social Media Platforms for Content Marketing
You need to apply different blog marketing tactics when using different platforms. Here are some of the tips that can help you when using various social media sites.
This is a site that can result in more leads if you use it effectively. Facebook doesn’t need any introduction because it’s the most popular social site with a massive audience.
So, you’re likely to get more potential readers of your blog if you know how what, and when to post your content
Some of the most effective marketing tips that you can apply when using Facebook include:
- Creating short and enticing videos. It should be noted that video ads actually do better on this platform.
- Target a specific audience e.g. new moms, school leavers, retired professionals, etc.
- Create eye-catching posts with enticing images
- Humanize your brand/blog by creating content that’s realistic and relatable.
To gain more organic traffic through Facebook, here are some of the best free blog promotional strategies that you can apply.
- Create your own business page where you publish your content and ads
- Join similar Facebook groups in your niche. This is where you can network and share content.
- Don’t forget to engage with your target audience. Reply to comments or questions.
It’s popular and ideal for marketing due to its image-rich nature. Promoting your blog is quite easy on Instagram. Here’s how to go about it:
Include your blog’s link on your Instagram bio. Make sure that you make use of the bio space because this is the best place for people to learn about your blog in a few seconds.
- Post-high-quality images and videos: Instagram was mainly created for sharing images. So, to get the most out of it, you need to give your target audience something that will capture their attention. Use a good digital camera to create visual content. The best thing about content creation is that you can now use a mobile phone.
- Engage with other users: the key to content marketing is the engagement you can’t. The more people you can engage with, the higher your chances of generating leads.
- Use hashtags to share your content.
It’s an excellent place to engage with your potential audience and still promote your blog. It’s ideal for increasing traffic drive to your blog.
This is because when you share real and authentic content, then chances are more people will likely re-tweet, like, and comment.
While you can create posts with links, you can also use hashtags. However, make sure that you limit the hashtags to one or two to avoid creating spam content. Video content also does well on Twitter.
It’s another popular platform that targets the younger generation. It’s mainly used to create funny video content.
So, while you are using it to promote your site, make sure that you create engaging and relatable content.
One of my best content marketing platforms is Pinterest. It is one of my preferred sites to drive referral traffic and increase audience engagement.
Furthermore, the half-life of a pin is 16000xlonger than a Facebook post and 100 times more spreadable than a tweet.
2. Paid Marketing
Free content marketing is good but sometimes it may not deliver impressive results. This means that you should consider your marketing tactics.
Paid marketing is one of the best alternatives and here are some of the best options.
Paid social media advertising
Understand that every social platform has different popular demographics. As a result, paid advertising formats are normally different.
Here are some of the most popular types of paid advertising on different social platforms.
- Twitter – Promoted tweets
- Facebook -Video Ads
- Instagram -Carousel Ads
- LinkedIn- Sponsored Content
- Pinterest – Promoted Pins
Before you consider paid social media advertising, it’s important to consider your audience. Where are they likely to be? Besides that, what form of advertising will work best for them?
Is it images, videos, or text? Lastly, consider your budget as well as the target audience.
It has become very popular, especially with the use of search engines. Search advertising normally places ads in search engine results.
In some instances, it’s referred to as Pay-Per-Click (PPC) ads. This is because you need to pay a small fee every time the ad is clicked.
When you search for a product or service on a search engine such as Google, you will always see the Ad Icons results first.
3. Use Content Discovery Platform
This is another effective way to promote your blog. There are numerous platforms that promote content discovery. This may also involve the use of Native Advertising platforms to promote your content.
Discovery platforms are the traffic titans that you need to market your blog effectively. They are specifically designed to enhance traffic to your website and you will definitely get the numbers that you want.
They usually appear on the side or bottom of an article you are currently reading. Generally, it would be presented as a story or topic you could be interested in.
4. Relationship Marketing
There is no better way to increase your target audience’s reach than relationship marketing. The internet is highly competitive. There are thousands of other users releasing the same content as you.
So, how can you stand out from the crowd if you want to do things on your own?
If you want to stand out then you must be ready to build relationships. Network with the right people in order to create a platform with a wider reach.
But while this is essential in promoting your blog, there is a give and take. So, what will you be offering to the other parties?
Well, here is how you can engage in relationship marketing.
Influencing is now a career for some people. They get paid to create content that influences the target audience to take action.
Influencer content marketing involves marketers connecting with influencers in order to influence the target audience.
Consequentially, this leads to a wider content reach, more than what you could’ve achieved on your own.
But what are some of the best ways that an influencer can use to promote content?
i.Invite an influential blogger to contribute to your content
There are popular people who can help to add value to your content. This means that they have the power to increase your target audience reach.
If you can find and use such people occasionally, then you can improve your blog’s reach. The importance of having an influential blogger is to enhance the quality of your content.
ii. Let the influence market your content for you
Whether it’s a product or a service, you can get an influence to market it for you. With the presence of social media, the influencer simply needs to post the content on its platform in order to generate more leads.
Note that the influencer content market is also sometimes referred to as blogger outreach. However, the main area of focus is to not have the influencer who has a large following to plug your content.
However, this is more of a content partnership.
You partner with an influencer to create well-curated content that will increase your outreach. This process usually involves extensive research and content implementation before publishing.
iii. Interview an Influencer
If you don’t have the capital to pay an influence to contribute or market your content, then you can interview them. It should be noted that this is also one of the best ways to add unique content to your usual posts.
It’s also easier to do this since most influencers will happily oblige.
This is another great way of networking and using an influencer’s blog to promote your content. This type of marketing usually involves creating guest posts for other blogs.
At a glance, this may seem like something counterintuitive. However, it has always proven to be an effective way to promote content.
It should be noted that when you’re creating content for other blogs, you’re also tapping in into that audience. So, you will be building relationships with a new existing audience.
To ensure that you get more traffic, add a link back to your site from your guest post.
Conclusion: Content Marketing
Social media plays a crucial role in content creation and marketing. If you want to stand out, this is the best platform to focus on. Create different content for different social media platforms.
Ensure that your blog has a social profile, and make sure that you engage with other users.
Besides that, influencers and writing guest posts can help to promote your target audience’s reach.
But regardless of the strategy of content marketing, you decide to use, make sure that you are consistent and create real, fresh, and relatable content always.
Related article: How to start a Blog
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Ross is the founder of Hostingwhich, a free resource site where you can learn about Starting your own Blog & also find out about Web Host Services. Click here to learn more if you want to start a blog.