What is GetResponse?
GetResponse is a comprehensive marketing software that helps you create content, and boost sales. More importantly, it helps to increase traffic to your website.
It helps you connect with everyone, anytime wherever they may be.
GetResponse is considered top email marketing by experts. It is trusted by over 350,000 businesses and has been in service for over two decades.
Their deliverability to get your message to the right audience at the perfect time is unmatched.
GetResponse has good emailing services and marketing features as well as other marketing automation capabilities at good prices.
Also, GetResponse does well as an all-around digital marketing platform for small to mid-sized businesses.
In this GetResponse review, we look at their lead email marketing solutions and more to help you choose what works best for you;
Features of GetResponse
GetResponse feature set is one of the most comprehensive in comparison with other email marketing tools.
Its feature set makes this product a jack of all trades and master of none.
GetResponse does not only provide you with all the key stuff you expect to get from the best emailer marketing platform.
It offers you list hosting, templates, autoresponders, analytics, and so forth.
Recently, GetResponse has expanded its features; it has thus become an all-in-one marketing and e-commerce solution for businesses.
Let’s look into Key Getresonse features;
This function allows you to automate your emails to subscribers.
Plus, they are basically e-newsletters that are sent to your subscribers at intervals of your choice.
For example, you can set it up in a way that subscribers receive a welcome message once they sign up.
Additionally,a week later you could set them up to receive discount offers;
Alternatively, maybe three weeks later, send an invite to follow your business on social media, etc.
This functionality allows you to choose your sending options based on time or subscriber actions to your messages.
For example response to Open and click, subscriptions to particular lists, changes in user data, completed transactions, birthdays, etc.
Get response recently launched this new version of their autoresponder functionality.
This feature allows you to create automation workflows using a drag and drop builder.
Basically, you set up an automation flow chart that instructs GetResponse what to do if a user opens a particular offer, clicks on a certain link, etc.
It considerably allows you to create some type of user journal.
Landing Page Builder
If you want to drive more online sales as you attract new customers; all you got to do is unleash your full potential with the 100% responsive landing pages offered by GetResponse.
GetResponse has designed an intuitive drag and drop editor that allows you to move, resize, crop, group, color and reshape any element on your landing page.
Simultaneously, it also offers more than 150 ready-to-go templates to make your life easier.
Choose the template that fits your needs and use our in-built image editor to complete the look of your page as you bring your idea to life.
The Getresponse landing page gives you easy access to all the data on your page which makes it easier to track your performance.
It offers you to track clicks, conversions, and valuable insights into your visitors.
Recently, GetResponse introduced the ability to host webinars on their platforms.
The idea of having your email database and your webinar under the same roof is generally appealing to most users.
Webinars are recently used as a lead generation tactic.
GetResponse offers webinar options on all plans except for the basic plan.
They give you an option to buy the webinar functionality as an add-on for your Basic Plan. $40 a month will give you a 100 attendees limit while $99 a month will give you a 500 attendees limit.
GetResponse webinar features a screen sharing functionality, free online storage for playback files, a 1-Click record of your webinar.
Eventually the fact that your attendees do not need to install any software to attend the webinars.
Conversion Getresponse Funnels.
This feature improves GetResponse’s email marketing platform into something you can use to run an e-commerce business.
With this feature, GetResponse aims to provide you with an easy way to create sales funnels without needing other applications.
Although, you can integrate third-party platforms such as Shopify with this feature.
This feature allows you to carry out the following without leaving the GetResponse environment;
Create a product catalog/landing pages and create and run Facebook ad campaigns.
Create landing pages.
Add subscribers to an autoresponder cycle.
Drive users to sales pages.
Receive payments for products.
If necessary send abandoned cart emails.
GetResponse has a way you can send to or exclude multiple segments of data all at once.
Its mailing list is divided into 4 segments; A, B, C & D
Now, with GetResponse you can easily message segments A, B, and C; You can exclude segment D all at once by just clicking on the relevant boxes.
This flexibility mark GetResponse out from its competitors who offer similar products.
GetResponse offers customer service to its users by excellent live chats available 24/7. It also offers top-notch email get response support which is available in 8 languages.
These languages include; English, German, Polish, French, Spanish, Italian, Russian and Portuguese.
Overall, It offers quality support even though they recently discontinued phone support.
GetResponse offers its users four plans;
The basic Plan sends emails while building an engaged contact base.
It starts at $15 per month for 1,000 subscribers and scales up to $450 per month for 100,000 subscribers.
Unlimited Landing pages/Automation templates and Unlimited lead funnels
1 sale funnel
The Plus Plan is the most popular, it generates leads, sells products, and basically grows your profit.
This plan starts at $49 per month for 1,000 subscribers and scales up to $499 per month for 100,000 subscribers.
This plan features everything listed in the Basic Plan and more, including:
Webinars that accommodate up to 100 attendees
Contact scoring & tagging
5 sales funnels
5 Webinar funnels
Work together on a platform that accommodates 3 users
The Professional Plan optimizes your results with advanced automation features and integrations.
It starts at $99 per month for 1,000 subscribers and scales up to $580 per month for 100,000 subscribers.
This plan features everything in the Plus Plan and more, including:
Unlimited automation builder
Webinars that accommodate up to 300 attendees
Unlimited sales funnels
Unlimited webinar funnels
Work together a platform that accommodates 5 users
The Enterprise Plan generates high profits for its users with solutions tailored specifically to their needs.
This plan starts at $1,199 per month for more than 100,000 subscribers.
This plan features everything in the Professional Plan and more, including:
Transactional emails with paid add on
Dedicated IP address
Webinars that accommodate up to 500 attendees
Email campaign consulting
In order for you to host a list with 100,000 subscribers, expect to pay more on the Basic, Plus, and Professional Plans.
Regarding the Enterprise Plan, exact pricing depends on your requirements and the size of your list.
You have to get in contact with GetResponse to schedule a demo, discuss your needs, and negotiate the price if you are interested in this plan.
GetResponse gives significant discounts of 18% and 30% if you pay upfront for 12 to 24 months of service respectively.
However, it is wise to at least start out with month-to-month subscriptions
Afterward, if you decide if the service suits you; you can keep it since GetResponse does not offer refunds for canceled accounts.
Pros of GetResponse
An impressive number of third-party integrations.
Excellent marketing automation options.
The webinar option is amazing; This feature is not available on similar products.
Solid Getresponse email marketing features.
Comprehensive reporting features.
Moreover, it is cheaper than most of its key competitors while offering even more functionality.
The discounts they give on yearly plans are extremely generous.
Transparency about deliverability rates by providing statistics on responses from the e-newsletters you send.
It offers good flexibility in data segmentation than many competitors.
GetResponse allows you to try out all its features free for 30 days without having to enter your credit card details.
Cons of GetResponse
Unavailability of 24/7 phone support so you will have to depend on live chats and emails.
GetResponse could come up with modernized templates.
Their medium plans only allow 1000 subscribers so if your business grows. fast, you will need to move up to the next level.
Their data capture forms provided are non-responsive.
GetResponse logs in does not have 2-factor authentication.
The drag and drop interface for landing pages and designing emails could use some improvement.
Key competitors include Mailchimp, Sendinblue, Aweber(Read Getresponse vs Awever Review Here), and Campaign Monitor.
Mailchimps offers a broadly similar set of features to GetResponse with an exception of webinars.
The main advantage it offers over GetResponse is it integrates more easily with other services. Currently, its e-newsletter templates behave better than GetResponse ones in the Gmail mobile app.
In the list of competitors, Aweber is the most basic tool.
However, it is a solid and reliable offering. Its advantage over GetResponse is that it offers phone support.
Campaign Monitor is another expensive option but it prides itself on some lovely templates and a super user-friendly interface.
How to sign up for GetResponse.
GetResponse’s sign-up process is simple. Once you provide your email address and name; GetResponse sends you an activation email that features a blue button that says “Activate My Account”.
Once you click on the verification link, you proceed to registration.
Here you provide your mobile number so you can receive a verification code through a text message.
GetResponse has its menu in the Quick Actions tab which is on the left and is easily accessible.
The menu options include; Create a form, Create a newsletter, Create a landing page, Add contacts, and create Autoresponder.
How to use GetResponse Email Marketing Automation.
The marketing automation system is frequent which means you can design a workflow, monitor how it performs.
You can also tweak it whichever way you like to improve performance.
You have to create workflows in order for you to use GetResponse Marketing Automation.
In order to design a workflow, you define conditions based on your subscriber’s behavior.
You can opt to add filters to define your target more and once the conditions are met, the marketing automation system triggers an action.
GetResponse Marketing Automation is easy to use, you basically just point and click.
To get the most out of the marketing automation, combine your goal setting, creativity, and your understanding of your business model.
You can thus create workflows that will enhance your sales and marketing functions.
This feature will help you master your best clients so you are able to give them the attention they deserve.
You can get grow your email list with a gradual process.
Get Response Email Marketing Automation detects when someone submits a sign-up form, opens a marketing email, or clicks one of your links.
These features allow you to assign points to any of the actions; be it scoring points for those who take action and sign up or negative points for those who do not take action.
As points accumulate you will be able to customize your approach.
How to set up GetResponse Campaign.
In GetResponse you can easily create a newsletter using their drag and drop editor or you can alternatively use their HTML source editor.
This latter is useful for users who are comfortable providing their own codes.
To use the email creator tool, you can either start building from scratch or use the hundreds of templates supplied by GetResponse.
Their automation template will definitely help you to launch your campaign quickly.
Specifically, while previewing your newsletters, you see how it looks on a desktop as well as in a number of browsers. Also on email programs and even mobile devices.
You will be able to easily scroll down through the newsletter on a mock mobile device.
Therefore, once you are done with the preview, you will receive a spam score. This is helpful to identify if you accidentally used terms that email automatically programs as suspicious.
GetResponse requires all its users to comply with the spam act of 2003 and similar international legislation.
Once you are satisfied with your campaign setup, you can start sending it to all subscribers.
You can manually add subscribers or use saved searches which is an option available on the results screen on GetResponse.
Once that is done, you can send the newsletters right away, schedule it for later or you can opt to use the time travel feature on GetResponse.
This makes it possible for newsletters to reach your contacts based on their local time.
For example, you can have your contacts receive newsletters at 9 a.m their local time regardless of their different time zones
GetResponse also features a perfect timing feature that predicts the best time of day to send mail to your subscribers.
It automatically delivers the newsletters at that perfect moment.
GetResponse believes that timing can increase customer engagement rates by customizing messages based on recipients’ behavior.
You can also send out newsletters based on the data you have collected about your subscribers such as birthdays.
How to track a GetResponse Campaign.
GetResponse has a simple tracking tool that includes google analytics integration.
All you got to do is refresh the browser to update your report as many of these tools do not have a refresh button.
Another alternative is getting reports delivered to your inbox which is convenient.
In their report section, you will be able to get a clear view of how many newsletters were opened.
GetResponse makes it easy for the user to find contact details, the history of the campaigns they received.
Above all,they can also see whether their clients clicked or opened them.
This gives campaigners an option to help you target future emails and specific customers to send them to.
How to create a GetResponse subscriber list.
GetResponse has several ways to build a subscriber list. If your contact list is relatively small, you can key in the emails or copy and paste.
If you have a larger list, you can upload a number of file types or you can connect to third-party services like google contacts.
GetResponse automatically matches imported google contacts to the fields of first name, last name, full name, and emails.
This is such a win for GetResponse because not many services can import contacts from third-party address books.
Once you have added subscribers, you can easily segment the list by location, open rate as well as other criteria.
GetResponse’s new marketing automation campaign features an advanced segmentation that allows you to target users based on their location; open and clicks and autoresponder sequences.
In addition, GetResponse features a tool called the list building wizard that lets you create forms to embed on your website.
This helps in soliciting newsletter sign-ups, create order forms, feedback forms, event sign-ups, and such.
GetResponse is a better option if you need software with a marketing service; you can publish top-notch landing pages or sales funnels.
Constant Contact users love it for its free 60-day trial which grants users ample time to familiarize themselves with the product.
However, even when you have paid for their priciest plan, Constant Contact only allows you to split test subject lines.
Most users choose the more fully-featured marketing automation tool, GetResponse.
GetResponse gives you specialized webinars, marketing automation, workflow builders, and autoresponders that you will not find in ConvertKit.
However, it is cheaper and provides a simpler user interface to use compared to GetResponse.
GetResponse is a robust email marketing platform that is designed to help companies create high-impact newsletters and build up targeted subscriber lists.
The company has grown significantly since its foundation in 1999.
It offers solid workflow features to take customers through the process of marketing automation besides the basic features of an email marketing application.
Their mission is simple yet so inspiring!
GetResponse is dedicated to helping its customers improve lead nurturing. It also helps reduce costs and increase their returns on investment of campaigns.
This platform definitely provides a great starting point worthy of your investment!
Sign Up To GetResponse NOW!
Related article: Constant Contact Vs Mailchimp
Read also: How to build an email list
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