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Outsourcing In Marketing

Outsourcing Meaning

Internet marketing for a beginner blogger can include many various tasks, from email marketing to website development. Practically, it’s not easy, if you wanted to do everything by yourself; with time you will realize that outsourcing in marketing will be a much better option.

This will make your blogger life much easier when you offload some of your content creation and marketing work to freelancers or an agency. It will also not cost you much if you do your research to find the right person for the right price.

You need to start out slowly with your selected candidate to assess his/her work and build up a relationship and trust with time.

Benefits Of Outsourcing Marketing Services

Outsourcing lets you concentrate on other aspects of your business. You just have to pay somebody who can do a professional job much more rapidly. For example, if you’ve made $60 to $120 an hour marketing online, you can delegate one of your tasks in which you are struggling, for example, answering customer emails.

Wages are really low in some countries and you can even hire some virtual assistants to assist with email and other tasks for as little as $200 a month full-time.

The downside, however, is that you might have poor quality content creators in these countries. Most of the time it’s not worth it. You need to have great luck if you manage to find really great quality content for a dime. In order to have quality outsourcing in marketing; you will need to put in the price.

Then, you are sure to be getting content that will help you have a good ranking on Google and other search engines.I am sure you will not hesitate to invest in quality stuff one second if you are serious about your career as an online marketer.

The Negative Aspects Of Outsourcing

One of the most important risks to outsourcing is that the work doesn’t get done to your satisfaction. It’s one thing to save lots of time, but you will indeed not want to blow your cash; if you are not getting the standard of labor that will maintain your reputation and respect online.

That’s why once you start outsourcing in marketing, you need to contact reputable companies and job boards. You also need to have got some idea about the quality of work done first before hiring them (even part-time).

You do not want to engage with people who are incompetent or cause irreversible harm to your website and business. As you might be handing over sensitive information to your workers; always keep tight control of what you permit others to access. And always have a backup plan in case something goes wrong

How To Find The Ideal Agency/Freelancer?

Understand Your Needs

The first thing you would like to try to do is to decide what you would like to outsource. You might need to outsource website design, maintenance, social media management, link building, content creation, or editing to make SEO-friendly and keyword-optimized. Or alternatively, maybe you want someone to help you answer phone calls or emails.

Whatever your needs, you need to know exactly what tasks you need to be outsourced and how much time you want to spend on each project.

Most importantly you need to decide how much you’re willing to spend on each project. Once you recognize what you would like, you’ll start to look for people who can do a good job.

You need to know what is your marketing needs and the specific budget you are ready to allocate to outsourcing in marketing.

Research For Suitable Freelancers or Digital marketing agency

In order to assess the general trustworthiness of your intended outsourcer, it is best to start out the process slowly. You need to interview several agencies or individual freelancers so that you can determine skills, personality, and above all work ethics.

Even if there is a lot of work for the right candidate, you need to take your time before handing over all your content creation and marketing jobs in one go.

Because if this introductory period is not successful, then you will need to find somebody else. At some point, you’ll surely find someone compatible who can do the work for you; and within your chosen budget.

It might just take a bit of time before you can find the right person.

How To Find The Right Marketing Outsourcing Services

Depending on your needs, there’ll be different job boards where you can post your project online. If you’re trying to find virtual assistants, you will need to go to specific websites that hire this kind of profile. For a website designer, you could possibly take a glance at

If instead, you are looking for content creators, could be a good fit. On each site, you’ll be ready to post a project and to review the web profiles of the professionals who are there offering their services.

Additionally, if you want to outsource a marketing agency, you need to find out about their marketing expertise and also look at their experience. Getting information on the technology used for marketing and analytics is equally important.

Lastly, you can also read testimonials and case studies to validate that they can do what they say.

This will assure you that the best tools are being used to help you in outsourcing in marketing, and you get value for the money that you invested. Two renowned companies that you can use are Accenture and Concentrix.

Once you have found some suitable matches, add them to your list of potential outsourcers that you would probably use. Always aim to find the best possible fit for achieving your goals successfully and within your chosen budget.

Contact Them With Project Details

Send out private project requests to the individuals that you’ve targeted and see if they are interested in some small trial project that you offer to them.

Also, let them know that you will need their help and collaboration in the future if the primary project is completed satisfactorily.

As an example, you can give them a two-week trial after describing the project as accurately as possible. For a writer, provide writer guidelines. For a programmer, provide really specific documents for your intended application.

If you are satisfied with the quality of outsourcing provided, you can send them more work and continue to see how they are performing for another couple of months.

It’s best to hire them as independent contractors to avoid employee issues and added HR responsibility.

How To Find The Right Outsourced Marketing Solutions

There are many online sites that offer outsourcing facilities. People from around the planet looking for jobs, normally post their profiles on these different sites; so you are not just limited to people from one country.

Each site has its own terms and conditions and pricing. You need to check out each site and choose whether you would like to use their services after doing a proper comparison.

Alternatively, you can contact a freelancer directly. You can start by posting on job sites, Linkedin, and relevant forums. In the US, posting job adverts on Craiglist, Linkedin and Monster could be a good option.

You can recruit overseas in places like India, the Philippines, and Russia as well where you can get cheap labor. Facebook, Linkedin, and local job websites are the best places to look for freelancers there.

In Australia and Uk, Gumtree could be a good option to post freely for job vacancies. There are basically skilled workers in any part of the world; you just need to find the best one for your specific needs by properly selecting the right candidate.

Where To Find The Best Independent Freelancers?

The most popular sites commonly used nowadays are Guru,, ProBlogger, Iwriter, Upwork, and Fiverr; all of them have different types of freelancers.

There are a lot of other websites online that you can find on Google easily.

If you are looking for someone who does graphic designing, for example, you’ll find such professionals at

If you would like to hire a virtual assistant, you can find them by Googling “virtual assistants.” Many virtual assistants nowadays can manage websites, do program optimization and also perform business development tasks as well.

How To Choose The Proper Freelancer?

Good freelancer sites will normally post feedback on their freelancers to indicate whether or not they performed well or not on their previous jobs. Thus this can help you to choose the best candidate for your job.

Always check how long they have been working and their portfolio if available so that you can screen them properly before recruiting them for any job.

Freelancers with a long history of good reviews are sure to guarantee good quality jobs; you obviously should ignore those who have poor reviews /no reviews and those without any experience at all.

Outsourcing Marketing Examples.

Link Building

One of the simplest ways to have a better Page Rank (PR) on Google that places your website higher on the SERPs; is to get incoming Dofollow links to your site.

You might already be paying sites to post your links, adding comments to popular blogs and news areas regularly as well as listing your website in directories.

All that takes considerable time, and it is a job that you can get outsourced to get the job done for you.= quickly.

Web Page Development

This is one area where many people need a lot of help. If you do not skills to start your blog from scratch, add a membership area, or simply update an HTML page, you might have a bit of trouble starting with Internet marketing!

While you can learn the skills needed to achieve the above, you will be wasting a lot of valuable time!

Outsourcing the website development to somebody else will be a good alternate option. Just search online for a professional that you can trust then you can discuss your website requirements with them.

Start by giving them an idea of your chosen color scheme or choose one from the templates that they propose. Even faster still, you can directly go to Internet marketing sites to find website designers who have already built-up websites.

It will save you plenty of time, and you can customize them quite easily according to your taste.

Search Engine Optimization

This is another topic that’s best left to SEO specialists who know exactly what they’re doing. They will deal with such things as finding the right keywords for your content, create SEO-optimized websites which thus will definitely rank much higher.

Content Creation

Outsourcing in marketing is not just about creating blog posts for your site.

Your blogs, with all your related links for your products and services, are expected to be updated frequently, but often, Internet marketers just do not have the time. You need to create as many quality blog posts as possible to keep your audience engaged.

Start by ordering blog posts in groups of 30 or 40 to your selected freelance writers that you have hired online through outsourcing boards or otherwise.

You can plan your blog posts in advance thus you have always something new and interesting to feature on your website on a regular basis, and keep growing your organic outreach.

It could also include creating unique ebooks or videos to use as your own products. Many people try to save money by creating their own content online.

If you know what you are doing and have the time; then it could be worth it. But otherwise, it could just lead to content without any value which will not keep your audience engaged.

Additionally, it will take you way more time to write a 50-page ebook than it might take an experienced ghostwriter.

Content Creation

Have you ever wanted to start a YouTube channel, but don’t have a clue about video production? What about creating a CD or a print book? The more formats you can offer online, the broader the audience you might reach with your informational products.

In some cases, marketers use these content formats to make a “buzz” for their site by offering it for free. In other cases, it’s made for the purpose of generating an income.

Remember that content created is yours forever and you can do whatever you want with them; unless there is some kind of copyright restriction.

Here are some more content creation ideas that you can use for your outsourcing in content marketing strategies.

Hiring A Youtube Channel

You can look around for YouTube channels that may match your marketing niche. You can propose to sponsor a channel and offer them a monthly payment for mentioning your site in their videos. Obviously, you need to have a link back to your site.

Additionally, if you don’t have the skills to create your own youtube videos, you can easily outsource an expert to create high-quality videos for you. You will not even have to show your face as it will be them appearing on the screen.

You can even hire people to assist you in producing high-quality E-Courses in video format or audio format and it will be you who will have all the publishing rights.

In this way, you can market the fabric as your own and make money.


Successful Internet marketing starts with sales copy. Make effective sales pages, advertisements, email ads, and backend offer in minimal time with the help of outsourcing.

Custom Images

Images are really important in newsletters, ebooks, sales pages, and websites. You can outsource graphic design for $5 via freelancer sites like and obtain custom-made logos, banners, buttons, and even photography for your site.

Images play an integral role in triggering the emotions of a viewer and they also make you look more professional as well as help promote your products and services even better.


You need to start several email campaigns for your website to get your products and services at regular intervals in front of your audience via email marketing. Outsourcing this to professionals who know what they are doing can be a good option if you are a complete beginner.

These professionals can keep track of your email campaigns and can organize everything as per your request.

Virtual Assistants For Email Management

Virtual assistants are excellent for handling your emails and phone calls. This gives you time to focus on the important aspects of your business quietly. Virtual assistants can also do such tasks as screening calls, searching emails from customers online, and even adding them to autoresponder lists when necessary.

You can call your assistant once a day in your own time to discuss the tasks, issues, and escalating problems that are still outstanding or that require your immediate attention.

Thus you manage your time effectively.

Social Networking Tasks

Every online business nowadays has several social networking profiles to realize more exposure for their particular brand. Unfortunately, it can be time-consuming and requires a lot of hard work before your presence is even felt on social networking.

You need to post status updates, network with people online, and keep engaged with your followers all the time. Sounds exhausting, doesn’t it? That’s why several choices of outsourcing for marketing are really important.

Ok, you have good automation software available nowadays(free or paid) that does much of the posting, befriending, and following on autopilot but you need still need to check everything is working fine on a regular basis.

Alternatively, you can ask for help from a business partner/assistant if you have one. Once he/she gets the hang of setting up profiles, managing social network accounts, and posting status updates, you can devote your time to other important tasks.

Otherwise, the only other option will be to hire a social media marketing guru or company.

It’s really easy to find qualified social media experts these days. There are also companies out there that can set up your different social media profiles from scratch, write articles, generate buzz, and track the effectiveness of all your social media campaigns.

Check out their online credentials before you hire them. What are people saying about them? How are they going to assist you to get exposure online, including the kinds of tools they plan to use? How many followers will you expect to get in a month if you use their services?

Any social media guru should master techniques to build targeted followers in a given set of times quite easily. They will also help you monetize your social media accounts as well, as they are normally experts with years of proven track records.

Analytics/Set Up An Appropriate Tracking System

Everything you are doing online should be easily tracked and reported. If for example, you have set up several affiliate campaigns, you need to generate reports easily on what products kind of products are performing well and the reason behind them.

You should be tracking traffic, conversions, and marketing efficiency as well as having monthly reports to assess your online performance.

Thus you know exactly what is working with your marketing techniques. Otherwise, you can take the appropriate measures rapidly to correct your affiliate marketing strategy early to gain more profits.

Handing over this job to appropriate affiliate marketing experts is not a bad idea if you can afford it of course.


You need a clear marketing strategy If you want your business to succeed. However, it’s not really easy for someone to run a company and execute marketing strategies at the same time, especially if the latter is just a beginner.

If you use the above-mentioned strategies for outsourcing, this helps your business to reach your marketing goal much more easily.

They can help you create the best content marketing strategy that fits your business, with minimal errors and false starts; this will as well save your time and money. You can deal with reputable outsourced marketing firms to get the best possible deal for outsourcing in marketing or else you can hire freelancers.

It’s all up to you and depends on your budget.
What you are looking for is to get quality deliverables that your business deserves for the best possible price.

Related article: How to start a blog

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About Ross

Ross is the founder of Hostingwhich, a free resource site where you can learn about Starting your own Blog & also find out about Web Host Services. Click here to learn more if you want to start a blog.