What is SEO Google? And What Is SEO Blogs?
SEO is a search engine optimization process that involves improving the quantity and quality of web traffic from search engine results.
If you are a blogger, your rank in search engine results has a direct impact on how your site performs. The higher the rank, the better your chances of your website getting more organic traffic.
SEO is important as it helps to increase your website’s visibility. However, Search Engine algorithms are ever-changing and new technical aspects are always being introduced.
Whether you are a newbie or an experienced blogger, understand that the SEO world is very dynamic.
So, what is SEO and how can you implement it correctly to get more organic traffic?
If you are a blogger, then you must know what SEO is. If you want your site to get ranked on the first page of a search engine, then your content needs to be SEO-friendly.
It’s important that you optimize your website for better search engine results. This is important if you want to consistently get high traffic and high conversion rates, then learning what is SEO is the best investment you could ever make.
The best thing about it is that it will keep paying you over time. So, what is SEO and how can you effectively use it? Well, first, it’s important to understand the basic SEO terminologies
What is Seach Engine Optimization And What Is A SEO To Website?
Google is the most popular search engine. So, you will find that most web content is tailored to meet its algorithm and requirements. If you want to rank higher on Google, you need to:
Use the Right Keywords
Keyword research is considered one of the top important SEO aspects. So, this should be on top of your plan when you are crafting content for SEO purposes. Lay the foundation for your blog content by ensuring that you optimize your keywords by getting everything right.
Using the right target keywords will help Google to understand your blog content. As a result, there are high chances that it may appear on top of search engine results. When creating content, understand the user intent. This is what the user could be possibly be searching for.
Ensure that you give them just that. For every article, focus on one main keyword. However, you can also have secondary keywords for variation.
Consider Low Difficulty Keywords
Your primary focus should be to use keywords that are simple and easy. Understand that if the keyword difficulty is higher, then you will face more competition. Consequentially, it will be difficult for your content to rank on top of search engines.
Note: the best way to choose the right keywords is by searching for those that have a low level of competition that can still generate a decent volume of traffic. There are tools that you can use for this including the Keyword tool and AdWords.
Consider Using Long Tail Keywords
While using short keywords may seem attractive, you will gain more traffic if you use long-tail keywords. These are words that contain around 3 to 4 phrases. They should be highly specific to what your content is about. Long-tail keywords are generally easy to rank because there is less competition.
Include the Keywords in Headings and Subheadings
The best way to ensure that search engines capture your content is by using the target keywords in titles and subheadings. When using the primary keyword ensure that you create and use its multiple variations.
Don’t Over-Optimize Your Keywords
Using the relevant keywords is essential if you want to get the best ranking results. But while Google definitely uses key phrases in its algorithm, overstuffing them will create a negative effect.
The search engine will give your content a low rating. This is because your content would appear to be unnatural and therefore won’t provide the best user experience. To ensure that you don’t over-optimize the target keywords, prepare your content to cater to the needs of real people. Avoid preparing content for search engines since they aren’t the real users.
Optimize the Featured Snippets
Featured snippets are important in ensuring that you optimize your blog. They come in four main forms that help you to drive more traffic to your blog site.
Use More Images
Content isn’t all about text and data. More people now love content that contains images. That’s why Google has an image search option. Images can significantly increase your traffic. So, make sure that you effectively optimize them.
Note: Adding images to your content is quite easy. But don’t forget to add alt text to them to ensure that they have the right keywords so that search engines can quickly pick them. Additionally, trim your image to ensure that it loads faster. WordPress, for instance, has a plugin that’s known as Short Pixel. It’s great for compressing images and making them load faster.
Know Google’s Algorithm
If you want to rank higher on the Google search engine, then the first thing you need to know is how it works.
Google uses an algorithm for its SEO results. So, if you know what is SEO, then it’s best to customize it to fit Google’s algorithm.
Understand that Google constantly changes its algorithm. But what’s even more critical is that some of these changes are never announced publicly.
According to Moz, it’s estimated that Google can change its algorithm hundreds of times in one year only!
Some of the most popular updates include the Pigeon update in 2014, the mobile-friendly update in 2015, and the mobile-first update in 2019.
Make it your goal to research new Google updates in relation to SEO and how you can tailor your content to fit this algorithm.
Publish Relevant Content
High-quality content is one of the top drivers in accelerating your search engine rankings. You can do everything right but if your content is of low quality, then you will still lose.
Content has no substitute and you, therefore, have to make it great.
Relevant content should relate to your website and its title. It should be fresh, unique, and cater to the needs of your target audience.
If you consistently publish high-quality content, chances are that you will quickly and organically increase your site’s traffic. The overall impact is an improved Google search engine ranking.
Constantly Update Your Content
Google is always in a habit of looking for newly updated content so that it can archive it in its database. The way Google operates is the way your target does.
People are always looking for fresh and authentic content, right? Well, Google is always looking for updated content in order to improve a site’s relevancy.
For consistency, set a schedule that you can rely on. It could be quarterly or semi-annually. Just make sure that you regularly carry out updates to remain on top of the game.
Set an Advanced Filter
Content consumption and Google SEO ranking are always dynamic. There are new changes almost every day. So, your goal should be to stay updated and ensure that you are using the right keyword phrases.
However, it’s impossible to effectively utilize the most important aspects of SEO manually. To look for the latest phrases that can help you rank on top in Google, set an advanced filter.
This is ideal for content upgrades, especially when you are searching for phrases that can help you upgrade your blog content. The goal is to make sure that you always rank on the first page of Google’s search engine results.
Analyze Your Site’s Current Google Ranking
You can only go up and improve your ranking’s position if you know where you stand currently and why.
If you have a new site, some of the tools you can use to determine this include Ubersuggest. It can give you a traffic overview of your site. You simply need to type in your domain and then you will come across a list of SEO keywords that you rank for in top pages.
Besides that, ensure that you check your site’s speed. How fast does it load?
If your site’s loading speed is quite slow, then you don’t stand a chance to rank on top of search engines. The effect is that you won’t also have the best opportunity to attract new traffic and convert new customers.
Make sure that you run a speed test of your site to determine what you need to know in order to rank higher on Google.
Some of the tools you can use to determine the speed of your website include:
- WebPage Test
- Google PageSpeed Insights
- Pingdom Website Speed Test
Analyze Your Site’s Health
Every website has a health status. A healthy website has a great search engine ranking. Besides that its site’s speed is generally fast.
If there is a gradual increase in your site’s organic traffic in recent months, it means that its health status is great. The converse is also true.
The good thing about SEO and google ranking is that there are lots of tools that you can use to determine your site’s health. Regardless of the tool, you choose to use, here are five main things you should consider analyzing:
- The DNS
- The mail server
- Web server and
- General site issues
Note: The Domain Health report is a great tool to use for your website’s health diagnosis.
It’s understood that over half of the website traffic worldwide comes from mobile devices. This means that for your site to rank higher, it needs to be mobile-friendly.
In 2017, Google made it clear that the pages that weren’t mobile then it won’t rank high.
In 2020, Google introduced a mobile-first indexing feature. This means that the search engine’s algorithm first prioritizes websites that are mobile-friendly.
Luckily, you can always test your site’s friendliness by typing the “run test” term. You will get prompt results with yes and no answers. Note that the answers usually come with lots of listed loading issues that your site is facing. This provides an easier way to fix and optimize your site to ensure that your site runs smoothly on mobile devices.
If you understand what SEO is, then you need to definitely find a way to do this. So, how can you make your site more mobile-friendly?
- Use simple popups. Avoid using pop-ups that are difficult to close. Understand that while popups are great in improving conversion rates, most users find them disruptive and annoying.
- If you are using a CMS platform such as WordPress, use a theme that’s mobile-friendly. Besides that, always ensure that your site is running on the latest version.
- Ensure that your CTAs come with easy-to-tap buttons. The fields also need to be large and easy to use.
Improve Your On-Site SEO
In General, On-site SEO provides one of the fastest ways to improve your overall Google rankings. Did you know that after you have optimized your on-page SEO you will start to see change within just a few days? That’s how significant it is.
But how do you effectively improve your on-site SEO?
Well, you have to publish the right content that reflects the topic of discussion. In essence, your content, its title, and other headings should match.
Secondly, you have to ensure that you use the main keyword at the beginning of the title tag. This is known as Frontloading the keyword. For instance, if your keyword is “SEO Optimization”, then it can be something such as “SEO Optimization and its benefits”.
Frontloading the keyword tags in your title can help Google to easily pick up your content.
Don’t forget that long content is also ideal for on-page SEO. Generally, the longer the content, the better it tends to rank in search engine results.
Also, implement Offpage SEO
Read: What is Off-Site SEO?
How SEO Means A lot To Blogs
SEO is one of the most crucial factors for content creation. It’s important that you understand it and how you can use it for better results and a high search engine ranking. Understanding Google’s algorithm, knowing how to capitalize on on-site SEO, and developing a mobile-friendly site are some of the things that will help you stand out.
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Related article: How to start a Blog for Beginners?
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